An LA-based creative, entrepreneur, and the proud founder of Anablue, a haircare company. My journey started in fashion, where I spent a decade consulting for renowned brands like Alo and Good American. But my true passion has always been in hair. Through Anablue, I'm channeling my unique perspective and natural ingredient know-how into the hair care realm.

Growing up in a Moroccan family, I've been immersed in the vibrant traditions of my heritage. Regular shipments of amazing oils, like argan and prickly pear seed oil from Morocco arrived at our doorstep, sparking years of experimentation. These experiences gave me a firsthand understanding of their incredible benefits for hair and skin. I became known amongst my friendship group for mixing these amazing hair oils together in my own home and sharing these formulas with them to use. Today, we're combining the power of these natural wonders with my team's expertise to create iconic products that simplify daily routines with high quality formulas.

Guided by generations of wisdom, informed by a global perspective, and fueled by an entrepreneurial spirit, I can't wait for you to try what we have created for Anablue.